Category Archives: Advertising & Marketing

4 Reasons to Use Promotional Items

Marketing is a crucial part of a solid business strategy, and its effectiveness determines how much of an edge a business owner has over his/her competition. However, most companies use the same marketing rulebook, and to stand out, an owner may have to try an unusual marketing approach. Giving away items as part of a Promotion can get products into potential customers’ hands while guaranteeing their loyalty and providing free advertising. Below are several tips on the effective use of promotional items.

Use Promo Items in the Workplace

Employees should be the first ambassadors of the corporate brand, and asking them to wear items such as branded shirts can give customers a reminder of what the company does. If the company’s product line-up includes things that employees can use every day, use them! Promo items are a great giveaway at team-building events and corporate functions as well.

Hand Out Freebies to Customers

Everyone loves getting something for free, and companies can use this to their advantage. After building interest by wearing promotional items on the job, it’s time to get them into customers’ hands. Custom-printed bumper stickers, t-shirts, shopping bags and coffee mugs are just a few options. When customers like a company’s promo items, they become advocates for the brand and they remain loyal for years.

Give Promo Items to Sales Staff

Another good way to use promo items is as a motivational tool for sales staff. By giving these items as a reward when a salesperson makes a monthly target, the company owner can accomplish two goals at once: They can motivate the crew to work harder, and they can get some free advertising.

Distribute Items at Trade Shows

Trade shows and business fairs give companies more exposure than corporate-sponsored events, and some have international audiences. When a company participates in a trade fair, the staff should ensure that attendees leave with a branded t-shirt, mug, duffle bag or pen. By ensuring the high quality of these items, business owners can leave new customers with a favorable impression.

Marketing with promo items is often overlooked by entrepreneurs, who tend to stick with older marketing strategies. While some may view giveaways as an unnecessary expense, the truth is that they are a very effective marketing method and a worthy investment.

4 Website Trends for 2017 That You Need to Know About

There are hopeful signs that in 2017 the economy could really take off. There are going to be customers with money to spend and looking for a place to spend it. Will your business appear at the top of the list when someone is searching for a business like yours? Is your website ready to deliver the leads your business needs?

Why SEO Matters to Your Business

SEO (search engine optimization) brings traffic to your website. When someone enters a particular keyword phrase, Google and the other search engines display a list of websites. Google ranks the websites based upon about 200 different factors and lists them in order. At the top of the list are those websites that Google feels supply the best answers to the search query. SEO techniques are used to optimize a website so that it ranks highly.

Why does search engine ranking matter so much? SEO has been called the lifeblood for an online business. Most people click on only the top listed websites. If your website isn’t among the top sites, business is going to your competitors.

4 Important Website Trends for 2017

1. “Denser” Content

Internet content tends to be short and meaningless or so long it doesn’t get read. The trend in 2017 is to address this issue with “denser” content. The goal is to pack more information into fewer words.

2. User Experience and Google’s AMP

Website users are demanding. Good enough won’t cut it. Google’s AMP is a new standard for internet content for mobile devices. It helps websites load very quickly, important because mobile visitors leave any website that doesn’t load in 3 minutes. AMP pages loaded 30 times faster than standard pages.

3. Navigation

Navigation must be simple and intuitive. SEO will bring visitors to your site, but the user experience needs to keep them there.

4. Responsive Design

Responsive design is now a necessity, allowing a website to display and function perfectly on any mobile device. Google announced in 2015 that they prefer responsive design and began penalizing non-responsive websites. In 2017, Google intends to go further by indexing and ranking websites based upon how well they work on mobile devices.

For all of the latest practical marketing advice and resources, visit Pronto, your manufacturing marketing blog. Find tips on marketing and sales, growing your internet presence, generating traffic and a wealth of other subjects. Check Pronto out today.

Looking For Advice on How to be More Well-Rounded

Most men want to live a well-rounded life. However, this can create issues as it’s difficult to instinctively handle all of a person’s affairs in a proper manner. This is where men may look for some helpful tips as far as how they manage their lives. A resource like aspiringgentleman.com can be extremely helpful in this capacity. One such area that virtually anyone can benefit from is helpful tips when managing their personal finances.

One piece of advice is to avoid living paycheck to paycheck. This may be easier said than done as so many people live this way. However, by saving just 10% of a person’s paycheck every month can help avoid issues where a person may end up having to live from paycheck to paycheck. This helps to accumulate savings and it can prepare a person for any financial emergencies that may arise.

Another excellent tip for getting a person’s finances in order is avoiding spending frivolously. Most people will battle with frivolous spending to one extent or another. However, this sort of frivolity can seriously affect a person in terms of the amount of money they have for important items, such as food, clothing and for paying their bills. Frivolous spending can land a person in a great deal of trouble from a financial standpoint and it could take some time to crawl out of this hole if the problem isn’t addressed immediately.

One thing that people often overlook is focusing on quality when they spend money. Sometimes that quality is going to cost a bit more. For example, if a person is going to buy a mattress, it’s unlikely they’ll find a quality mattress that’s comfortable and durable for a cheap price. However, spending more initially on a more durable and a better quality mattress will mean not having to replace it often. This may actually save money in the long run.

If you want to get your life in order, whether it’s finances, fashion, relationships or fitness, finding good advice is essential. It may open you up to addressing things in a way you never thought was possible in order to improve the quality of your life.

Important Elements to a Successful Website

Marketing and advertising an industrial based business is no easy task. A person will have to work with professionals to find out what type of industrial marketing is the right fit for the company’s needs. Getting a website is a great way for a business to showcase what they do to new customers. In order to attract customers to the website, a variety of different techniques will have to be used. Without the guidance of a professional in the marketing industry, getting an increased flow of traffic to a website will be impossible. Below are some of the elements a website will need to attract visitors.

The Right Keywords

The content on a website is one of the first things a person will notice. Showing up in search results takes more than just luck. Using the right keywords in the content on a website is important and only possible when working with professionals. Marketing professionals will be able to do some research to find out what type of keywords are being searched for in an area. Once they have this type of information, they will be able to implement the keywords into the content on a website, which will attract the attention of powerful search engines.

An Easy To Use Interface

When trying to have success with a new website, a business owner will also need to think about how user-friendly their interface is. If customers have to spend a lot of time looking for things on a website, they will usually give up and move along. A business owner wants all of the pertinent information users will need right at their fingertips. Web design professionals will be able to work with a business owner to find a way to make their website more appealing and easy to use.

With the right professional help, a business owner will be able to have the marketing success they are looking for. Pronto Marketing has many years of experience in the internet marketing industry. By contacting them, a business owner can find out what they need to do to get the competitive edge they are looking for.

Uses for Laser Cutters and Engravers

Marking takes a variety of forms, but laser engraving is one of the most versatile and accessible. Manufacturers, hobbyists and site managers use this process in various applications. Laser-engraved awards and signs are common enough that most have seen them, but this engraving and cutting method is used in other ways. Below is some additional information on the most common uses for laser cutters and engravers.

Awards and Trophies

Laser engravers can create clean, legible carvings directly on surfaces. This factor makes the method simple to use, and it’s more durable than embossing, paint or stain. Therefore, companies that make awards and trophies use laser cutters with a co2 laser tube 100 watt on materials such as glass, metal and wood.

Creation of Barcodes

Many things have barcodes, from industrial machinery to the groceries people buy each day. While most barcodes are directly printed onto paper with an adhesive backing, this method does not work for all materials. Engravers can use a laser cutter to etch a barcode directly into an item, which can avoid problems in these situations.

When items have adhesive-proof surfaces

When items are excessively large

Where items are used so extensively that a sticker barcode would quickly wear away

Decorative and Commemorative Engraving

When buying jewelry and other gifts on special occasions, some people engrave significant phrases or dates on pieces. Sellers of these gifts sometimes offer the option to include decorative and commemorative engravings on jewelry, watches, glassware, party favors and silverware.

Medical and Electronic Devices

Certain components of medical and electronic devices need exact identification, particularly during highly stressful situations. To ensure the constant identification of important parts, certain manufacturers etch them with a laser cutter or engraver. The laser engraving process provides durability, legibility and simplicity when a high number of parts must be marked at one time.

Sign makers, gift sellers and others use laser engravers to decorate and design parts with a CNC (computer numerical control) system. A CNC system uses automated equipment to make one-off pieces as well as mass production components. Consult a metal fabrication expert or laser cutting specialist to determine whether a project’s scope warrants the usage of CNC laser cutting equipment.

Pushing Forward Through a Period of Stagnation in Business

Every company will occasionally reach points where growth seems to become more difficult. In some cases, this can happen right from the start, as when an apparently worthy small business fails to gain traction from the beginning. In others, companies that have enjoyed smooth sailing for some time will then find themselves navigating rougher, more dangerous waters. Whether the condition persists for a great while or evolves in ways that suggest new answers, taking action of some kind will almost always be merited.

In most cases, focusing anew on how best to promote a particular company will make good sense. Business Promotion is something that always has to be pursued vigorously, but this is not the same as saying that it must not evolve. In fact, taking a new approach with promotional efforts can be one of the best ways of all of working through the doldrums that just about every company will eventually have to face.

At times, simple inertia and obstinacy will tend to obscure this fact, and that can be dangerous. Pursuing the same exact tactics when things have slowed down is often a recipe for making everything worse. Having the courage and perspective needed to make a change might not always be easy, but business leaders who can muster up these resources will tend to find themselves making better decisions, as a result.

The reality is that many such shifts of strategy and action need not be especially difficult or expensive to work through. It is often the case that even relatively low-key, highly accessible tools can be brought to bear on problems of these kinds. When that proves to be the case, learning how to move forward will often be exactly what is needed to guide a company for a long time to come.

In some cases, for instance, simply making new use of promotional items that help spread awareness about a brand will be enough. For a company that has not yet explored this option, even something this simple can prove to be a powerful way of breaking through a stalemate. What often matters the most is simply refusing to accept stagnation as inevitable and pushing forward, instead.